Starter lineup

Meet the personas.

Start with these four, rename them to fit your brand, or build your own.

C
CaraEarly-stage reminders
“Looks like this one slipped by. Want to take care of it now, or pick a date that works?”
Tone
Warm, upbeat
Stage
Pre-due to 30 DPD
Channels
Voice · SMS
Goal
Cure before roll
M
MarcusLate-stage negotiator
“I want to help you get back on track. Let’s look at what you can do this week.”
Tone
Calm, direct
Stage
61–120 DPD
Channels
Voice · SMS
Goal
Payment or plan
E
ElenaBilingual EN / ES
“Con gusto le ayudo. ¿Prefiere pagar hoy o fijar una fecha?”
Tone
Patient, friendly
Stage
All stages
Channels
Voice · SMS
Goal
Same outcomes, in Spanish
A
AvaInbound calls
“Thanks for calling. In a few words, what can I help you with today?”
Tone
Concise, helpful
Stage
Inbound, any stage
Channels
Inbound voice · chat
Goal
Resolve or route
Persona builder

Everything a persona can be tuned for.

Name & greeting

How the persona introduces itself and your company on calls, texts and voicemail.

Voice & pace

Choose the voice, speaking rate and pause length that fit your borrowers and brand.

Language

English, Spanish, or switch automatically when the borrower does.

Tone by stage

Friendly at 5 DPD, firmer and more specific at 90, always respectful.

Offer playbook

Minimum payment, split-payment rules, promise windows and extension eligibility.

Escalation triggers

Which words, intents or account flags send the call to a live agent, and which queue.

Caller ID & numbers

Outbound numbers, caller ID name and SMS sender, per brand or portfolio.

Conversation flow

Where disclosures play, how identity is verified and how the call wraps up.

Guardrails

Personalities change. The rules don’t.

Every persona inherits the same compliance layer. You can change how an agent sounds without touching what it’s allowed to say or do.

  • Shared contact rules: Reg F call caps, calling windows and opt-outs count across every persona, so switching voice never resets the clock.
  • Approved language only: disclosures, Mini-Miranda and voicemail wording are locked and versioned.
  • Offer limits enforced: no persona can offer more than the playbook allows.
  • Discloses it’s an AI: every persona identifies itself as a digital assistant.
  • Sign-off before launch: new personas and script changes go live only after your approval.
Test & improve

Find the voice that collects.

Run personas and script variants side by side on matched segments. Compare them on outcomes, such as right-party contact, promise rate and kept-promise rate, then roll out the winner.

Experiment · 31–60 DPD openerIllustrative data
VariantRPCPTP rateKeptStatus
CCara · warm opener29%17%71%Control
MMarcus · direct opener30%21%74%Leading
CCara · payoff-first28%15%69%Trailing
White-label

Many lenders, many brands, one platform.

Servicers and multi-brand lenders can run a separate persona set per client or portfolio, each with its own greeting, caller ID, playbook and reporting.

Per-client persona sets

Each client hears its own brand, never another lender’s.

Per-client reporting

Outcomes, dispositions and compliance evidence separated by client.

Per-client policies

Different offer rules and state settings per portfolio, all enforced automatically.

Build your first persona

Tell us about your brand and portfolio. We’ll bring a persona built for it to the demo.